Marketing attribution has various models that let marketers track the buyer’s journey from start to finish. The common attribution models are multi touch attribution marketing, marketing mix modeling, and multi-channel attribution. If your business is looking for the top tools for various attribution models, check out our list of the top marketing attribution software applications!
1. Factors.ai
One of the best marketing attribution software applications is Factors.ai. The AI-powered platform lets marketers and sales teams collaborate in one place to maximize ROI and boost pipelines. This tool specializes in single and multi-touch attribution models. Here are the following models that you can use to generate reports from:
- First touch
- Last touch
- First touch, non direct
- Last touch, non direct
- Linear
- U-Shaped
- Time-decay
Additionally, they have an IP lookup that ensures you can track this potential buyer and convert them. Plus, get signals from various channels, too!
Pricing:
- Free
- Basic - $549/mo
- Growth - $1,299/mo
- Enterprise - Custom
2. Windsor.ai
Another AI-powered marketing attribution tool is Windsor.ai! The company has a dedicated attribution tool! It guarantees an ROI improvement of 15% to 44%. Additionally, it uses an advanced machine-learning model and gives you valuable information about your customers in various channels. The company uses a step-by-step model to help you connect the dots from your main analytics channel. It analyzes customer journeys, adds data per marketing channel, and optimizes this! Plus, you can compare the common models, which helps you understand customers better.
Pricing:
- Free
- Basic - $23/mo
- Standard - $118/mo
- Plus - $298/mo
- Professional - $598/mo
- Enterprise - Book Demo
3. AppsFlyer
AppsFlyer is a well-known mobile marketing attribution tool! This tool uses several methods to determine where your audience is coming from and how you can convert them into leads and, eventually, customers. It also has its own attribution model, ensuring that you can persuade users to become customers.
Pricing: Unavailable; contact sales
4. Oktopost
If social media is your main platform to get leads and convert them into customers, Oktopost is the must-have tool for your business. The software doesn’t fully focus on attribution, but it has an attribution feature to help you monitor the buyer’s journey from day 1. You can use this tool to get insights into where your business performs well on social media platforms. Plus, you can create opportunities based on these performance metrics.
Pricing: Unavailable; book a demo
5. Attribution
If you need the best attribution software, the Attribution App should be at the top of your list. The app focuses on multi-touch attribution, letting you get multiple touchpoints and increasing your revenue! Here are its features:
- Know which campaigns overlap
- Get a comprehensive user history
- Check your ad spend
- Compare ROI
- Check which journeys were unattributed
- Customize attribution models
This app is ideal for B2B and B2C marketers! Plus, you can integrate Attribution into Meta, AdRoll, Salesforce, Shopify, Unbounce, and more!
Pricing: Unavailable, book a demo
6. WhatConverts
If you want to work with the leader in marketing attribution, WhatConverts is one of the top choices! This tool focuses on call tracking. Tracking is its specialty, allowing you to track the following:
Additionally, you can manage leads by filtering, qualifying, and adding value to the leads. Finally, you can generate reports and get real-time reporting about your performance.
Pricing:
- Call Tracking - $30/mo
- Plus - $60/mo (Individual Business); $500/mo (Agency)
- Pro - $100/mo (Individual Business); $800/mo (Agency)
- Elite - $160/mo (Individual Business); $1250/mo (Agency)
7. Dreamdata
Are you a B2B business that needs marketing attribution software? Dreamdata is the ideal tool! You can get an understanding of where your best deals are coming from. It will show you various channels and let you optimize channels that will help increase your revenue. Additionally, you’ll see a visualization of the customer journey. Finally, Dreamdata has a dedicated performance attribution feature. You can get a breakdown of attribution sources and performance, track your ROAS, and know the impact of your social activities.
Pricing:
- Free
- Team - from $999/mo
- Business - from $2,499/mo
- Enteprise - Custom
8. HubSpot
As one of the top marketing tools of all time, HubSpot also earns a spot on this list for having a marketing attribution feature. Its marketing attribution tool is available on all subscriptions. However, you can download comprehensive reports on the marketing hub enterprise. You can view different attribution types like:
- Ad click
- Form submissions
- Marketing email click
- Page view
- Social post click
Additionally, you can generate attribution reports depending on your preferred attribution models.
Pricing: It depends on the hub you choose. You can bundle hubs or choose the all-in-one and scalable Customer Plan.
9. Ruler Analytics
Another leader in marketing attribution is Ruler Analytics. This tool specializes in most attribution models. You start by tracking touchpoints. Then, you can match the leads to the marketing data. Finally, you can attribute the channel and select another attribution model as you see fit. You can choose from the following models:
- First-click
- Last-click
- Linear
- Time-decay
- Full path
Plus, it also has the marketing mix model.
Pricing:
- Small business - from £199/mo
- Medium business - from £649/mo
- Large business - from £1,149/mo
10. LeadsRX
If you are considering an offline marketing attribution solution, LeadsRX is another top option to consider. It has a dedicated marketing attribution feature, which you can purchase separately. Here are the benefits of subscribing to their software:
- Optimized ROAS
- Increased LTV and Reduced CAC
- Integrate into your software using API and other reporting platforms
It uses a pixel that will capture where the traffic came from. Plus, you can attribute to the following platforms:
- Radio
- Television
- Podcast
- Audio streaming
- Video streaming
You can also use its other features, such as Privacy Studio and Journey, to obtain comprehensive analytics and data about your customers.
Pricing: Unavailable, but you can contact sales
Final Thoughts
Finding the best marketing attribution software is critical in converting more leads into customers. It’s up to you which marketing attribution model works for your business to ensure your marketing and sales goals are met. Hopefully, the marketing attribution software applications above can help you attain your objectives.
