Traditional advertising strategies are still worth investing in, especially where you know where to invest. One traditional advertising approach is out-of-home (OOH) or outdoor advertising. You can’t discount the power of this advertising method, especially when 51% of humans commute every day. With the right assets and the right outdoor advertising agency, many people will notice your ads and become aware of your brand. Not to worry, we have you covered! We listed the top outdoor advertising agencies of all time!
1. JCDecaux
Work with the cream of the crop in the outdoor advertising niche. JCDecaux is one of the biggest names and leaders in this industry. The agency has a worldwide platform, and you can see its ads running in cities, commercial establishments, and airports. Here’s what the agency does for brands:
- Build brand fame
- Engage with customers
- Drive to store, mobile, and online
- Targeted messages
- Data-driven OOH
- Dynamic content
- Research and audience insights
2. PJX Media
If you want to work with another reliable outdoor advertising agency, PJX Media is one of the go-to companies to work with. They specialize in OOH, place-based, experiential, guerilla, programmatic, attribution, and mobile retargeting. This award-winning agency helps brands get noticed in various media types. Better is the keyword to describe them since they provide better service, strategy, and value to clients.
Louis Vuitton, Bottega Veneta, and Doordash are some of its most prestigious partners.
3. Lamar
Another well-known outdoor advertising agency is Lamar. This agency helps you create the following outdoor ad types:
- Billboards
- Digital
- Wallscapes
- Airport
- Transit
- Programmatic
Their expertise dates back to 1902, making them one of the oldest outdoor ad agencies. Despite its age, the agency continues to innovate and has over 300,000+ displays in North America!
Domino’s, Nordstrom Rack, and Pandora were some companies that created OOH designs.
4. Clear Channel Outdoor
Another trusted outdoor ad agency is Clear Channel Outdoor. This agency is data-first to ensure that its OOH campaigns are successful. With them, you can buy ads in the airport, programmatic ads, billboards, and digital displays. Additionally, they provide extra creative solutions, campaign planning, and campaign reporting. By partnering with Clear Channel Outdoor, you can guarantee its ads will reach over 130 million Americans. Twitch, PlayStation, and GameDay Vodka are some of its biggest partners.
5. Outfront
If you want to reach multiple markets in different states, Outfront is one of the best partners. It’s another big ad agency trusted by many businesses in the USA. Here are the media types provided by the agency:
- Digital OOH
- Billboards
- Transit
- Street Furniture
- MTA Advertising Network
- Place-based
- Social OOH
- Mobile
Aside from this, the agency has state-of-the-art ad tech to ensure success across multiple media and campaigns. Here are its tech capabilities, including its proprietary tech:
- smartSCOUT
- Attribution
- Programmatic
- Digital Direct Ad Server
- Advanced Capabilities
Finally, big brands like Wendy’s, EY, and Lacoste are three of its biggest clients.
6. Dash Two
Do you want to work with the same ad agency that promoted Marvel, Adidas, and Puma? Dash Two should be your partner ad agency. Although the agency is an expert in out of home advertising, you can rely on them for digital and experiential marketing. This could help your brand get more exposure across various media types. You can also see their work on billboards and digital displays. If you’re a small business, Dash Two could push your brand out into the world and make you a household name.
7. Brooklyn Outdoor
Brooklyn Outdoor is another ad agency to consider for your out of home advertising campaigns. Even though its name is derived from a NYC borough, it’s a Detroit-based agency with offices in Los Angeles and Chicago to widen its market base. Its products include the following:
- Wallscapes
- Hand-painted Murals
- Billboards
- Digital Billboards
- Transit + Street Furniture
- Experiential
However, the agency focuses its advertising efforts in major US cities, which will help brands get tons of exposure. Additionally, the agency has worked with Amazon, Hulu, and Google to widen their reach despite being prestigious brands.
8. Excite Ooh
Excite Ooh is your best bet if you want to work with a UK-based outdoor advertising agency. The agency has offices in London and Manchester to help you get more reach those major cities. When working with them, expect that they’ll create a comprehensive brief. Then, they’ll craft a winning strategy. Finally, they activate the campaign and provide reports to review performance. They can help you with the following:
- Media Planning & Strategy
- Media Buying & Trading
- Creative & Production
- Programmatic DOOH
- Innovation & Technology
- Global Coverage
Fitness First, Major League Baseball, and Xero are some of its biggest clients.
9. Ströer
Here’s another top outdoor ad agency to work with to achieve global fame. Ströer is a German-based ad agency that helps businesses make an impact in Europe. Besides out-of-home advertising, the agency also assists with online advertising and dialog marketing. Its marketing campaigns generated over 1.91 billion euros in 2023. Plus, they ensure sustainability whenever they activate their campaigns. Prada and Amazon are their biggest clients!
10. oOh!media
Check out this other global advertising agency to get international recognition. oOh!media is an Australian-based outdoor advertising agency. Its focus market is in down under but they’ll surely gear you for success in the country. The agency always keeps your audience in mind when creating ad campaigns. Plus, they also provide programmatic and multi-environmental display services. Here are the main media formats:
- Digital and traditional billboards
- Digital and traditional bus shelters
- Retail large and small formats
- Airport
- Office lobbies and lifts
- Train stations
They’re the agency responsible for marketing Joker: Folie a Deux and House of the Dragon Season 2 in the country.
11. Global
Our final digital ad agency is Global. As its name suggests, the agency will help you get global. Its expertise lies in radio. However, Global also specializes in outdoor advertising! As a UK-based agency, it will ensure national coverage and roadside exposure. Additionally, they can help you through transit advertising! Global promoted the release of Barbie and partnered with Vodafone, Lego, and eBay.
