We've known long ago that social media is no longer just for socializing. Businesses, especially those that do everything online, have been leveraging social media to go forward. If you still doubt the power of these platforms for marketing, here are the top ten reasons you need a social media designer:
What is a Social Media Designer?
Not all graphic designers are built the same. Some specialize in logo design, while some do illustrations the best. For your social media campaigns, you need to hire someone with unique talents specifically for this purpose.
A social media designer is a graphic designer or multimedia artist focusing on crafting visual content for social media platforms. Their main task is to design and create graphics, images, videos, and other content explicitly made for sharing on social media. Getting one assures you of relevant content you can share on your social media platforms.
Top 10 Reasons to Hire a Social Media Designer
As promised, here are the top reasons you need a social media designer on your team:
1. Gives Your Brand Visual Impact
In today's super competitive marketing landscape, it's crucial for brands to create visually appealing content. It's true that first impressions last, and for your brand to be recognized, you need to make an impact. A social media designer is proficient in crafting designs that catch attention, empower your brand, and get you to stand out from the noise.
2. Creates Brand Consistency
A social media designer can create consistency for your business and significantly forge a robust and recognizable brand identity. They harmonize colors, logos, themes, fonts, and many other design elements across all your digital presence. This helps make your brand memorable and easily recognizable.
3. Projects Professionalism
While social media can sometimes give that laid-back ambiance, businesses must maintain a professional image (not unless your brand personality requires otherwise). A social media designer can help you achieve this, which can instill trustworthiness and authority in your brand.
4. Updates You with Trends
A dedicated social media designer is aware of the trends in your industry, including YouTube trends and other social media platforms. They know what content will rake in the views and those that are ignored. This results in graphics that are not only appealing but relevant to your target audience.
5. Boosts User Engagement
Effective design can boost user engagement on your social media platforms. Content crafted with expertise and experience encourages more likes, shares, comments, and clicks. This will lead to improved online visibility and better brand awareness.
6. Provides Clear Information
A social media designer is especially important for businesses that offer complex products or services. They have the ability to make complex information easily digestible through infographics and charts that are visually appealing. This would be very beneficial to those selling products such as ebooks or software.
7. Effective Storytelling
To build trust and rapport with your target audience, you must hire a social media designer who knows how to tell stories through creative graphics. They can make compelling and relatable content that tells your brand's story. They can also produce content that your market can relate to. This is effective in building trust and customer loyalty.
8. Provides Accessibility
Social media designers can ensure that your audience can access your content easily. They do this by using responsive design and complying with accessibility standards to expand your brand's reach. They know the right size and dimensions to create for each social media platform, ensuring good views of your content.
9. Saves You Time
Having a dedicated social media designer saves you precious time as they handle the visual content creation side of your business. This lets you focus on essential aspects of your social media strategies, such as audience engagement, performance analysis, and enhancing your overall approach.
10. Data-Driven Optimization
Social media designers understand the importance of improving social media impact through data-driven optimization by leveraging social media analytics software. This is the part where they gather data from performance metrics to refine and improve your social media content. This makes your strategies more effective and helps improve your return on investment.
Where to Find Social Media Designers
Now that you've decided to hire a social media designer, the next challenge is finding them. Below are several channels where you can find the right social media designer for your brand:
Social Media: This may sound ironic, but social media platforms are excellent places to find social media designers. You can post a job ad on Facebook, LinkedIn, and Instagram. You may want to join groups or communities that host people with the exact skills you are looking for.
Online Freelance Platforms: Websites like Fiverr and Upwork are great resources for social media designers and many other freelancers and workers. You can browse profiles and portfolios, communicate directly with your potential candidates, and ultimately, hire them.
Recruitment Agencies: You may want to consider going to a recruitment agency for help in getting the right social media designer. They can help match you with a suitable candidate for a fee.
Unlimited Graphic Design Services: SaaS businesses such as Penji and Design Pickle provide graphic design with their team of designers. You won't have to worry about vetting and hiring, as they will do this for you. For a monthly subscription fee, they'll match you with a social media designer who will take on the designs for your brand.
Design Schools and Colleges: You may consider contacting local design schools and colleges and asking about recent graduates who can be your social media designers. You may also find students looking for part-time or freelance work, which is an affordable way to get social media designs.
Online Design Communities: Websites such as Behance and Dribbble are great resources for finding a social media designer. You can view portfolios and hire them directly through the channel.
Conclusion
A social media designer is an indispensable part of any business looking to use social media for their advertising and marketing efforts. They offer specialized skills that can give you more room and time for strategizing and improving your brand's online presence.
