If you’re an email marketer looking to leverage your role, AI email marketing tools might be the game changer. The best email marketing platform equips you with tools like intuitive email editors, templates, and personalized emails. They also offer advanced features like audience segmentation, product recommendation, and AI subject line generator to engage subscribers. Stop sending those generic emails! Let AI send the right messages at the right time.
AI Email Marketing Overview AI email marketing utilizes machine learning to help marketers create personalized email campaigns that reach their target audience at perfect timing. These tools use data, like your historical sales performance, to help you optimize your email strategy. In addition, automation features and generative AI assist you in creating effective email content.
AI email marketing tools can help you perform the following tasks:
Analyze previous email performance to identify new email strategies. Compile email analytics so you understand the effectiveness of your campaigns. Trigger email workflows based on subscribers’ actions. Refine email lists to improve deliverability. Write personalized and compelling email content. Some tools have one particular function, like a generative AI email, while others offer a combination of several features.
Importance of AI in Email Marketing The most essential benefit of using AI in email marketing is that it is the same while improving performance. Reducing repetitive steps allows you to launch your optimized email campaigns faster.
As mentioned above, most AI marketing tools are powered by machine learning. They use data from your business or within your industry to help improve your email strategy. You won’t experiment with which strategy works best because AI can analyze your previous emails. Also, the tools can help you benchmark against your competitors to determine areas for improvement.
Best AI Email Marketing Tools We've compiled six of the best options to give you an idea about the key features of AI email marketing tools.
1. Mailchimp Convert more customers with Mailchimp’s email automation software . It helps eCommerce marketing managers create automated email campaigns that reach subscribers at the best possible time.
Mailchimp AI Features:
Creative assistant to help you create branded content with unique designs depending on the audience. AI-powered product recommendations that use predefined feeds like best sellers or new arrivals. Mailchimp lets you send personalized emails with recommendations based on customer interactions. 2. HubSpot AI Tools HubSpot AI Tools is a collection of features within the HubSpot platform that automate tasks and improve efficiency in marketing, sales, and service operations.
HubSpot AI Tools Features:
Content creation assistant that helps you generate ideas, outlines, and drafts for various content formats, including emails and social media posts. Personalized content is achieved by analyzing customer data and suggesting relevant content and offers for each individual. AI-powered chatbots can answer customer questions and qualify leads 24/7, freeing human representatives for more complex issues. Predictive insights that predict customer behavior. 3. Phrasee Phrasee is a company that specializes in AI-powered marketing copywriting and email marketing. The platform uses AI to produce campaigns of all scales and complexity across the digital customer journey.
Phrasee AI Features:
The deep learning model and language insights use your past data to determine what works best with your audience and what encourages clicks for an optimized campaign. The Magic Button helps you generate subject lines or in-email CTAs. Phrasee always uses your custom guidelines and messaging to ensure everything you create is on-brand. 4. Brevo Brevo goes beyond email marketing, providing a comprehensive toolkit that integrates seamlessly. With Brevo, you can build and automate email campaigns while seamlessly managing customer data and interactions using CRM. This unified approach streamlines your workflows and empowers you to develop a data-driven sales and marketing strategy from A to Z.
Brevo AI Features:
Drag-and-drop email editor AI subject line & email content generator Selection of fully responsive and customizable email templates Audience segmentation Personalization of email content Send time optimization Detailed email metrics such as click heatmaps 5. Get Response Get Response lets you design behavior-based email content to engage with audiences based on their needs and preferences. You may read the head-to-head comparison of GetResponse vs Mailchimp here for the detailed information.
Get Response AI Features:
Grow your list through signup forms, pop ups, landing pages, and native integrations. Maintain loyal subscribers by delivering valuable content with AI-powered newsletters and email autoresponders. Analyze email & campaign performance for insights-driven optimization. 6. Drift Drift has an AI-enabled inbox management tool that assists users in cleaning up email lists and improving deliverability.
Drift AI Features:
Email Bots interpret emails and help you reply with engaging and conversational emails. AI-powered lead scoring that automatically introduces the potential customer to the right salesperson for seamless marketing to sales transactions. Drift uses different email Bots for various business needs, such as the follow-up email bot, abandoned chat email bot, and webinar email bot. Conclusion AI email marketing is powerful for businesses, regardless of size, by crafting more effective email campaigns. AI can significantly boost engagement, conversions, and, eventually, ROI by automating tasks, personalizing content, and optimizing delivery.
When deciding on what email marketing solutions and services to use, it is crucial to consider your specific needs. Do you need advanced automation and segmentation features? Or an abundant collection of email templates you can easily customize to fit your brand? Consider these factors when choosing email marketing and other automation software. Likewise, each solution offers different pricing structures. So, knowing how much each platform costs for the specific features you need is essential. This way, the appropriate AI email marketing tool will help you grow and scale up in the future.
