As a new or growing business, you need to find partners or connect with new leads to cultivate relationships with them. That’s possible, thanks to cold email platforms. However, which ones are the best to use for your sales goals? Here’s our list of the best email software applications sales teams use!
1. lemlist
lemlist is one of our top picks for the best cold email platforms. This email software platform is the best for B2B companies. You can verify if the email is still active and legitimate with their largest B2B database. You don’t need to add integrations to check if the email is updated. You can filter your buyers and connect with them instantly.
Sales teams love lemlist because of its personalization options, and it ensures that your emails get delivered to the right person all the time! Finally, you can create workflows to track your leads from start to finish.
New users get a 14-day free trial before committing to lemlist.
Pricing:
- Email Starter - $39/mo
- Email Pro - $69/mo
- Multichannel Expert - $99/mo
- Outreach Scale - $159/mo
2. Instantly
Instantly is another top-rated cold email platform used by many sales teams. Like lemlist, Instantly has a B2B email verifier to ensure you get closer to your sales goals. One of its main features is reaching out to leads with one click.
Deliverability is another reason why sales teams love Instantly. It notifies your team when it reaches their inbox. Plus, their emails don’t go to spam! Finally, you can track how Instantly delivers emails with the dashboard!
Pricing:
Sending and Warmup
- Growth - $37/mo
- Hypergrowth - $97/mo
- Light Speed - $358/mo
Leads
- Growth Leads - $47/mo
- Supersonic Leads - $97/mo
- Hyperleads - $197/mo
- Light Speed - $492/mo
3. Woodpecker
Woodpecker is one of the best cold email platforms for agencies. Agencies can leverage this software to help you find leads daily without doing the leg work. You can warm up all emails, and it won’t send in spam. Plus, Woodpecker ensures that your emails are delivered to leads on time and in the right email folder. However, sales teams can also benefit from Woodpecker.
For instance, businesses can monitor delivered emails and integrate apps like Salesforce and Slack to streamline communications and other workflows into one place. You can also do A/B testing and personalization!
Pricing:
- Cold Email - $29/mo
- Agency - $29/mo
- Custom
4. Smartlead.ai
Don’t let your leads miss any emails with Smartlead.ai. Smartlead ensures that your emails get delivered to your lead’s inbox anytime you send them emails. Another thing sales teams love about Smartlead is that it's simple to set up. You can also integrate multiple emails into your account. Plus, you can create workflows allowing you to track emails and let you respond as soon as you can. Finally, you can filter emails and send automated follow-ups to get your leads’ responses.
Pricing:
- Basic Plan - $39/mo
- Pro Plan - $94/mo
- Custom Plan - from $174/mo
5. Mailshake
If you need a Chrome extension and AI software feature for your cold email campaigns, Mailshake should be at the top of your list. This cold email platform encourages you to integrate your preferred email provider and send emails seamlessly. Like other cold email platforms, you can search for leads and verify their data in one place.
Do you have an email campaign in LinkedIn, use its Chrome extension to automate your workflow there. Plus, do you need AI’s help to write your email. Its AI email writer will ensure personalization and A/B test emails to know which ones perform the best.
Pricing:
- Starter - $29/user/mo
- Email Outreach - $59/user/mo
- Sales Engagement - $99/user/mo
6. SmartReach
Automate emails and run your campaigns with SmartReach. Smartreach helps you send personalized cold emails. Plus, the cold email platform will ensure that your emails are delivered on time! Manage your prospects and customize your prospect dashboard. You can filter your prospects and get real-time updates.
Collaborate with your sales team and ensure that everyone is updated with your prospects. Finally, get detailed analytics and integrate software apps or APIs to your SmartReach account.
Pricing:
Email Outreach
- Starter - $29/mo
- Professional - $59/mo
- Expert - $99/mo
Sales Engagement
- Starter - $39/mo
- Professional - $79/mo
- Expert - $129/mo
Agency Pro - Talk to Sales
7. Reply.io
If you want AI to be part of your sales team, you can choose Reply.io as your cold email platform. Reply.io has Jason, your AI sales development representative. Jason will help you book meetings, personalize and send emails, and search for the best customers to connect with. Additionally, you can integrate an AI chatbot into your workflow to add to your website. You can build a funnel to acquire and connect with prospects seamlessly.
However, if you don’t want AI’s intervention, Reply.io can help you verify prospect data, automate LinkedIn campaigns, and schedule meetings in one platform!
Pricing:
- Email Volume - $59/mo
- Multichannel - $99/mo
- Agency - $166/mo
- AI SDR - $299/mo
- AI Chat - $50/mo
8. QuickMail
If you want to get more replies, QuickMail should be at the top of your list of the best cold email platforms. QuickMail ensures that your prospects receive your emails and don’t end up in Spam! Next, it has a centralized inbox to help your team talk to prospects in one place without switching to various providers. Additionally, you can track your campaigns and other analytics to help you understand where your team can improve.
AI is one excellent feature of QuickMail, too. It can send follow-up emails and manage unsubscriptions.
Pricing:
- Basic - $49/mo
- Pro - $89/mo
- Expert - $129/mo
Final Thoughts
Cold email platforms will help sales team perform and achieve their sales goals without switching between platforms or providers. Most cold email software apps have deliverability features and personalization tools to help you close more deals. Additionally, some of these platforms have integrated AI into their software to ensure automated workflows and tailored responses. It’s up to you which email software platform is ideal for your team and how to leverage that tool to your advantage.
