Here's why you need to hire an SEO expert for your business. We also show you how and where to find one.If you're a new business owner and are still in the dark about SEO, this article is for you. Read on to know about it and why you need to hire an SEO expert for your business. This will also teach you how and where you can find one.
SEO for Entrepreneurs
The digital realm is one of fierce competition. This is especially true now that many consumers turn to the internet to discover and buy products and services. This means to get in front of the right customers, you need to boost your online presence. And this is something that you alone can not do. You have to hire an SEO expert for this.
SEO, commonly known as Search Engine Optimization, refers to the process of enhancing a website's visibility on search engines such as Google, Yahoo, and Bing. This involves optimizing various website components to better its chances of ranking higher in search engine result pages (SERPs). The process of optimizing comprises a wide array of tactics, such as keyword research, backlink building, on-page optimization, and content creation.
The objective is to align your website's content with the preferences of search engine algorithms. For new entrepreneurs, this is vital knowledge to have, as SEO is what will make your website appear on top of search results. This is what will gain you organic traffic.
Why You Need to Hire an SEO Expert
With more than 5.7 trillion US dollars in retail e-commerce sales worldwide, it would seem nearly impossible to make even a single sale with all the competition. This figure is expected to grow more in the coming years, making SEO all the more crucial to business success.
If you're still unconvinced, the following are compelling reasons you should hire an SEO expert:
- Specialized Knowledge and Expertise: A deep understanding of search engine algorithms requires time and plenty of research. If you're unwilling to try to learn SEO, get one to do it for you. These professionals have the expertise and specialization to ensure your strategies align with the latest in best SEO practices.
- Personalized Strategies Aimed at Your Business Goals: Your business is unique, just like all the others. This means there is no one formula for SEO that's applicable to every brand. When you hire an SEO expert, they will tailor the strategies according to your business goals. They will factor in your target audience and the industry you're in.
- Adaptation to Changes in Algorithm: Search engines constantly update their algorithms. This makes keeping up with the updates time-consuming. An SEO expert's main task is keeping abreast with these changes. They know when and how to adjust your strategies to avoid those sudden drops in ranking.
- Full Analysis of Your Website: While keywords are excellent in helping your website rank, it isn't enough. You also have to have an analysis of your website's performance, structure, and user experience. An SEO expert knows how to conduct these analyses and identify areas that need improvement. They also know how and what changes to implement to manage your site's overall health.
- Efficient Keyword Research and Optimization: Knowing which keywords to use is essential to the success of your SEO efforts. An SEO expert knows how to find relevant keywords that ensure optimization of your content. They have this knack of finding what your target audience is actively searching for.
- Optimized Content Creation: A great SEO strategy's foundation is creating quality content. An SEO expert can help you craft and manage content relevant to your audience. They know how to make them rank higher on search engines.
- Effective Link Building Strategies: SEO experts know how to build a reputable backlinking profile for your brand. This helps establish your website's authority and credibility.
How SEO Can Boost Your Online Presence
SEO is a robust marketing strategy that can boost your visibility and help you with your website's overall success. Aside from improving your chances of ranking higher on search engines, below is a short list of ways your brand can benefit from it:
An increase in organic traffic: SEO attracts organic traffic when you optimize content and use relevant keywords. People who discover your website through organic search are the ones who are
Improved user experience: SEO is also about optimizing the content and your website's structure to give your viewers better experiences. This involves optimizing your site for faster loading times, mobile use, and easy website navigation.
A targeted approach in marketing: SEO lets you target specific keywords relevant to your business. This approach makes your website visible to users looking for products like yours.
Builds trust and credibility: Two characteristics that every entrepreneur should strive for are trust and credibility. When your website is at the top of SERPs, you appear trustworthy and credible. An SEO expert has the chops to help your website establish authority in your field and build trust with your audience.
Long-term benefits: While paid advertising can instantly boost your sales, SEO may take longer. However, SEO's benefits are long-term as opposed to paid advertising, which has a shorter life span. Once your website ranks high, it continues to get attention or organic traffic.
How and Where to Hire the Right SEO Expert
The first thing you should look for when hiring an SEO expert is their relevant experience. Look for case studies or examples of past work. This will show you their understanding of SEO concepts. Ask them about their SEO strategies to see if they are aware that the field is constantly evolving.
Check for their communication skills and their work ethics. If they promise you quick fixes or black-hat SEO practices, run! The following are a few places you can check out to find a suitable SEO expert:
- Freelance Platforms: find them at Upwork, Fiverr, and Freelancer.
- SEO Agencies: has a team of experts with varying skills.
- Online Job Marketplaces: Indeed, LinkedIn, or Glassdoor.
- Events and Conferences: industry-specific networking events and conferences are a few examples.
- Professional Associations: find them through LinkedIn and other groups related to SEO.
Hiring an SEO expert may be laborious, but its benefits far outweigh the challenges. If you want to improve your brand's online presence, having someone optimize your website is non-negotiable.