Every marketer has heard of HubSpot being one of the top contenders for a customer and marketing platform. But we’re pretty sure Zoho is going neck and neck with HubSpot, especially after gaining a foothold for over 25 years in this industry. But which one is a better customer management and marketing automation platform? This HubSpot vs Zoho review will tell you!
What is HubSpot?
HubSpot is a customer and marketing platform that was founded by two MIT graduates. It was launched in 2006 by Dharmesh Shah and Brian Halligan with the mission to provide better information to netizens. They found an opportunity to cater to people’s shifting purchasing behavior.
HubSpot has all the tools you need for content management, operations, customer service, sales, and marketing. The platform comprises six different products, each with its own powerful features.
This marketing automation platform scales businesses through better engagement, more impactful campaigns, and deeper relationships with target audiences. HubSpot offers a free demo for their service, as well as a free trial. Here’s the free trial signup page:
Here’s a look at HubSpot’s CRM platform interface:
HubSpot Top Features
HubSpot offers six different products that focus on every customer journey. Each product is built-in with powerful features and tools that boost business growth.
Marketing Hub
HubSpot offers marketing automation software to help brands get high-quality leads and save resources and time. This product also helps brands measure and optimize marketing investments.
Some popular features are:
- Marketing automation
- Lead generation
- Analytics
Sales Hub
Another useful HubSpot product is its sales software, which creates more efficient and seamless customer pipelines. This helps marketers boost their advertising campaigns to connect, nurture, and convert customers.
Some popular features are:
- Meeting scheduling
- Advanced CRM
- Quotes
Service Hub
This is HubSpot’s customer service software that helps brands connect with customers so they exceed their expectations.
Some popular features are:
- Tickets
- Customer feedback
- Knowledge base
CMS Hub
Developers can make use of the CMS Hub for a more personalized and secure experience. This product was made flexible for marketers who want to manage the business’s website content.
Some popular features are:
- SEO recommendations
- Drag-and-drop editor
- Website themes
Operations Hub
If you’re using other apps, you can use HubSpot’s operations software to sync all other apps and curate customer data. This way, all your systems are aligned and work together.
Some popular features are:
- Programmable automation
- Data quality automation
- Data sync
Commerce Hub
The commerce hub helps entrepreneurs and marketers streamline conversion and increase revenue. This product saves them lots of time by ensuring they get paid faster.
Some popular features are:
- Subscriptions and invoices
- Payment links
- Quotes
HubSpot Plans and Pricing:
You can choose from HubSpot’s two plans.
- Professional ($800/mo) - Includes three seats
- Enterprise ($3,600/mo) - Includes five seats
Why choose HubSpot over Zoho?
HubSpot offers more built-in CRM and marketing tools and features that make it worth your brand’s investment.
What is Zoho?
In a nutshell, Zoho is a unique CRM and marketing suite that values your business’s privacy. It’s designed for businesses of all sizes and levels.
Zoho is popular because of its award-winning CRM platform that more than 250,000 global businesses trust. Zoho’s CRM platform serves as a sole repository to garner all sales, marketing, and customer support. It also helps streamlines policies, processes and your team members in one platform.
This CRM tool also unifies all your customer data, ROI, customer engagements, etc, while revolving everything around your customers. This way, you’ll always have full context across multiple channels and get real-time notifications. You can manage all your conversations with different teams in one thread, making collaboration easy.
Zoho has garnered more than 100 million global users from over 150 countries. The company’s number of employees has soared to around 15,000, with more than 55 products to date.
Zoho CRM is Zoho’s most popular product. It helps businesses easily customize their needs, iregardless of their type and size. Zoho’s CRM platform is for everyone in the banking, travel, restaurant, legal, media, healthcare, insurance, real estate industries, and more. It’s also perfect for B2C, SMBs, and big enterprises.
Here’s a look at Zoho’s CRM interface:
Zoho CRM Top Features:
You can choose the Zoho CRM Plus for more powerful features. Here’s a list of all the features and benefits of subscribing to the platform.
It offers and combines eight powerful marketing, sales, and service tools in one interface.
Unified Analytics
Use Zoho CRM for more unified data and analytics. Offer your team insights that matter. This tool offers AI-powered voice and text commands that provide in-depth analysis for every customer.
Powerful AI Assistant
Get things done smoothly with the help of Zoho’s powerful AI assistant Zia. It guides your teams by predicting industry and business trends. It also suggests the best times to communicate with customers. Finally, Zia offers intelligent business dashboards that every marketer and entrepreneur will enjoy using.
Efficient Automation
The Zoho CRM platform builds and automates processes that unify your marketing, sales, and service teams and ensure compliance from your teams every step of the way.
Customization and Extendability
The Zoho CRM Plus comes with extended APIs, web SDK, and mobile support. It’s also easy to customize and integrate into more than a thousand third-party business apps.
Zoho Plans and Pricing:
Zoho has four plans, with a free plan for three users.
- Free
- Standard ($14/user/mo)
- Professional ($23/user/mo)
- Enterprise ($40/user/mo)
- Ultimate ($52/user/mo)
Final Thoughts
Choosing which CRM software depends on your business’s needs and budget. Check former case studies that use both platforms, compare prices, and see what tools and features benefit your brand.
