Are your email marketing campaigns sharp enough to hit the target?
With 347 billion business and consumer emails sent and received per day in 2023 and expected to swell to 408 billion by 2027, crafting good email copy isn’t enough. To stand out above all the noise, you need the best tech weapons in your arsenal to optimize your marketing funnel, build your brand, and rake in sales.
And that’s where the Sendinblue vs. Mailchimp (or, to be more updated, Brevo vs. Mailchimp) debate comes in. These platforms are two of the most prominent email platforms for business.
In this Sendinblue vs. Mailchimp review, we’ll pit these email automation tools against each other in terms of key features and pricing. We’ll also explore their pros and cons so you can make an informed decision about which one to use for your business. Let’s jump right in!
Sendinblue vs. Mailchimp: Features
To compare Sendinblue or Brevo vs. Mailchimp, let’s look at the background and key features of each.
Sendinblue (Brevo) Features
Brevo, formerly Sendinblue, is an email and multichannel marketing platform that promises to grow revenue through marketing automation, email marketing, and multinational campaigns.
The platform prides itself on being an all-in-one marketing software. In fact, you can use it not only for email marketing but also for marketing on other channels like SMS and WhatsApp.
Brevo also emphasizes its delivery structure, which is powered by a team of deliverability experts who help users avoid spam folders. They promise a 99% email delivery rate, with a system that automatically excludes hard bounces.
Key Features:
- Email marketing
- SMS marketing
- WhatsApp marketing
- Marketing automation
- AI-suggested subject lines and text
- Click heatmaps and data for analysis
- Real-time advanced analytics
Sendinblue (Brevo) screenshotMailchimp Features
Intuit Mailchimp, meanwhile, is a marketing automation and email marketing platform that allows users not only to build personalized emails but also to target audiences precisely by leveraging behavioral-based segments and automation.
In addition, the platform uses real-time reporting to optimize campaigns, helping users get their messages in front of more readers who are likely to respond.
Like Brevo or Sendinblue, Mailchimp offers AI-powered automation and email marketing, which offers data-backed insights so that users get more opens, clicks, and, eventually, sales.
Key Features:
- Personalization via behavior-based triggers
- Email marketing
- Branded websites
- Social media marketing
- Pre-designed layout templates
- Marketing automation
- AI marketing tools
Mailchimp screenshot
Sendinblue vs. Mailchimp: Pricing
Pricing is another crucial factor, especially for entrepreneurs exploring the most affordable email marketing platforms for small businesses. Here’s a Sendinblue vs. Mailchimp cost comparison:
Sendinblue Pricing
Sendinblue or Brevo offers a free tier, allowing users to try the platform without having to spend anything. Its free services include 300 emails per day and customizable email templates, which can be modified using a drag-and-drop editor. It also includes transactional emails as well as SMS and WhatsApp campaigns.
Sendinblue PricingFor users who need more features than the ones offered in the free tier, packages start at $9 per month (Starter), with their most popular package at $18 per month (Business).
Its Starter tier comes with 5,000 emails per month with no daily sending limit, access to Basic reporting and analytics, and 24/7 email support. There is also an add-on option to remove the Brevo logo.
Mailchimp Pricing
Like Seninblue, users can also use Mailchimp services for free, with a limited contact count of 500. The free tier offers limited support for the first 30 days, and email sends are limited to a maximum of 1,000 per month or 500 per day. Reports and analytics are limited, and the package only offers one seat for one audience.
The Essentials package comes at $13 per for 500 contacts, while the Standard package, recommended as the “best value” tier, costs $20 per for 500 contacts. Standard comes with 24/7 email and chat support, with up to 200 journey points for automated customer journeys. The subscription also provides generative AI features and monthly email sends amounting to 12x the number of contacts, with five seats and five audiences.
Mailchimp PricingSendinblue vs. Mailchimp Pros and Cons
Here are the pros and cons of both platforms:
Sendinblue Pros
- Multi-channel marketing, including email, SMS, and WhatsApp
- Cheaper pricing and a generous free tier
- Real-time advanced analytics and click heatmaps
- A dedicated team of deliverability experts for a high email delivery rate
Sendinblue Cons
- A wide range of features might be overwhelming for beginners, requiring time to master
- Compared to Mailchimp, it offers fewer third-party integrations, which might be a limitation for some users.
Mailchimp Pros
- Advanced personalization through behavior-based triggers, allowing for highly targeted campaigns
- Includes features for social media marketing and branded websites, providing a holistic marketing solution
- AI features that offer insights and optimize email marketing efforts, enhancing user engagement and conversion rates.
- Integrates with a wide range of third-party applications, making it versatile for various business needs
Mailchimp Cons
- Pricing can be higher than Sendinblue, especially for larger contact lists
- The free tier has limited features and support, which may not be sufficient for growing businesses
Given these pros and cons, Sendinblue or Brevo is best for users who are looking for an affordable yet all-in-one solution. It’s also best for those who don’t have a lot of tools already in place to integrate the platform.
On the other hand, Mailchimp is best for users who want better customization and integration capabilities, as well as those who also need website creation and social media marketing tools. However, this platform’s personalization options come at a slightly higher cost, which might not be attractive to small businesses that need to save every penny they can.
